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NEWS


Mercuri International in Gartner Magic Quadrant
Gartner’s latest Magic Quadrant for Sales Training Service Providers has recognized Mercuri International as a ‘Visionary’ for their completeness of vision and ability to execute.
ABOUT THE REPORT
Gartner’s Magic Quadrant reports are the gold standard when it comes to assessing the services provided across a range of industries. Divided into 4 sections – Challengers, Leaders, Niche Players, and Visionaries – they examine in minute detail what sets a select number of companies apart from the competition.
Mercuri International are proud to have been included as a ‘Visionary’ – delivering innovative services that solve business-critical challenges at scale.
WANT TO LEARN MORE?
If you’d like to learn how Mercuri International can help your business achieve sales excellence, why not get in touch with us?
ABOUT THE REPORT
Gartner’s Magic Quadrant reports are the gold standard when it comes to assessing the services provided across a range of industries. Divided into 4 sections – Challengers, Leaders, Niche Players, and Visionaries – they examine in minute detail what sets a select number of companies apart from the competition.
Mercuri International are proud to have been included as a ‘Visionary’ – delivering innovative services that solve business-critical challenges at scale.
WANT TO LEARN MORE?
If you’d like to learn how Mercuri International can help your business achieve sales excellence, why not get in touch with us?

Mercuri International Group named to 2021 Training Industry Top 20™ Sales Training and Enablement Companies List
Training Industry today announced its selections for the 2021 Top Training Companies™ lists for the sales training and enablement sector of the learning and development (L&D) market. Training Industry, the leading research and information resource for corporate learning leaders, prepares the Training Industry Top 20 report on critical sectors of the corporate training marketplace to better inform professionals about the best and most innovative providers of training services and technologies.
Selection to the 2021 Training Industry Top 20™ Sales Training and Enablement Companies List was based on the following criteria:
Breadth and quality of programs/services and audiences served.
Ability to deliver training in learners’ preferred modalities.
Industry visibility, innovation and impact.
Strength of clients and geographic reach.
Company size and growth potential.
“The quick adaptation and innovation of programs in response to customers’ needs during the pandemic has earned these organizations a spot on this year’s Top 20 Sales Training and Enablement Companies List,” said Ken Taylor, president of Training Industry, Inc. “Through virtual offerings and a focus on selling virtually, these companies prepare their clients’ sales force with the tools to succeed in today’s remote work environment.”
“We are very happy to once more be awarded for all the impactful work we do with clients world-wide”
Frank Herbertz, President & CEO, Mercuri International.
Selection to the 2021 Training Industry Top 20™ Sales Training and Enablement Companies List was based on the following criteria:
Breadth and quality of programs/services and audiences served.
Ability to deliver training in learners’ preferred modalities.
Industry visibility, innovation and impact.
Strength of clients and geographic reach.
Company size and growth potential.
“The quick adaptation and innovation of programs in response to customers’ needs during the pandemic has earned these organizations a spot on this year’s Top 20 Sales Training and Enablement Companies List,” said Ken Taylor, president of Training Industry, Inc. “Through virtual offerings and a focus on selling virtually, these companies prepare their clients’ sales force with the tools to succeed in today’s remote work environment.”
“We are very happy to once more be awarded for all the impactful work we do with clients world-wide”
Frank Herbertz, President & CEO, Mercuri International.

Mercuri International Research launching The Sales Conference 2021 “The Future State of Sales”
Host and Moderator: Sabinije von Gaffke
We are happy to have Sabinije von Gaffke as the host for The Sales Conference 2021, and she will bring 14-years of media experience to moderate
this day.
Get insights & inspiration from global keynote speakers and join interactive
breakout sessions!
Join Sabinije and us for a content-packed day!
Get your ticket at: www.thesalesconference.se/tickets
Keynote 1: Thimon de Jong
Meet The Sales Conference speaker Thimon de Jong. Syncing a
business strategy with rapid societal changes and dynamic human
behavior is a challenge. In this area, Thimon is proving one of the
most successful.
Keynote 2: Andreas Ekström
Meet The Sales Conference speaker Andreas Ekström. He is the
author of seven books and, the big breakthrough came in 2010 with his
book "Google Code" and his TED talk has reached over a million views
to date.
Keynote 3: Henrik Larsson-Broman
Meet The Sales Conference speaker Henrik Larsson-Broman. He has studied
trends and research in sales for the past 20 years and is the author of several
reports and books on strategy and management in B2B sales.
Keynote 4: Shefali Roy
Meet The Sales Conference speaker Shefali Roy. She has been responsible for
compliance, business conduct, and risk throughout Europe, the Middle East,
India, and Africa for Apple, Chief Compliance & Ethics Officer for Christie's
worldwide, and was responsible for private equity compliance for Goldman
Sachs throughout Europe and the Middle East.
We are happy to have Sabinije von Gaffke as the host for The Sales Conference 2021, and she will bring 14-years of media experience to moderate
this day.
Get insights & inspiration from global keynote speakers and join interactive
breakout sessions!
Join Sabinije and us for a content-packed day!
Get your ticket at: www.thesalesconference.se/tickets
Keynote 1: Thimon de Jong
Meet The Sales Conference speaker Thimon de Jong. Syncing a
business strategy with rapid societal changes and dynamic human
behavior is a challenge. In this area, Thimon is proving one of the
most successful.
Keynote 2: Andreas Ekström
Meet The Sales Conference speaker Andreas Ekström. He is the
author of seven books and, the big breakthrough came in 2010 with his
book "Google Code" and his TED talk has reached over a million views
to date.
Keynote 3: Henrik Larsson-Broman
Meet The Sales Conference speaker Henrik Larsson-Broman. He has studied
trends and research in sales for the past 20 years and is the author of several
reports and books on strategy and management in B2B sales.
Keynote 4: Shefali Roy
Meet The Sales Conference speaker Shefali Roy. She has been responsible for
compliance, business conduct, and risk throughout Europe, the Middle East,
India, and Africa for Apple, Chief Compliance & Ethics Officer for Christie's
worldwide, and was responsible for private equity compliance for Goldman
Sachs throughout Europe and the Middle East.

Digitalization
Aware, but not ready
B2B Sales & Marketing Digitalization Study.
Digitalization has an increasingly profound impact on all parts of society. The ability to embrace the opportunities of and avoid the risk it presents is a key success factor for all organizations looking to stay relevant. In advising B2B firms on how to generate sustainable organic growth, ProSales Consulting is often asked to provide guidance on "where", "how", and not least "why" digital technologies should be applied within our clients' go-to-market functions and processes. This report provides a foundation for approaching investment decisions related to "digitalization" of reve-
nue-generating functions such as marketing and sales.
B2B Sales & Marketing Digitalization Study.
Digitalization has an increasingly profound impact on all parts of society. The ability to embrace the opportunities of and avoid the risk it presents is a key success factor for all organizations looking to stay relevant. In advising B2B firms on how to generate sustainable organic growth, ProSales Consulting is often asked to provide guidance on "where", "how", and not least "why" digital technologies should be applied within our clients' go-to-market functions and processes. This report provides a foundation for approaching investment decisions related to "digitalization" of reve-
nue-generating functions such as marketing and sales.

Mercuri International named to Selling Power Magazine’s Top 20 Online Sales Training Companies 2020 List
In September 2020 Selling Power published its first-ever list of companies that are helping sales leaders navigate an increasingly virtual world through online sales training, and Mercuri International is pleased to announce it has been included. The Top 20 Online Sales Training Companies 2020 list appears in the September/October 2020 issue of Selling Power magazine, which is published digitally.
For the first time, this edition of the Top 20 list focuses specifically on the top organizations providing online sales training. The list helps B2B sales leaders select the right sales training partner to help salespeople navigate ever-shifting B2B customer buying journeys, close bigger deals more consistently, avoid common selling pitfalls, and achieve quota consistently.
Selling Power founder Gerhard Gschwandtner says an online-focused list is particularly relevant as COVID-19 has catalyzed the shift toward virtual business for B2B sales leaders and teams.
“Recent research from McKinsey & Company shows 90% of sales teams have transitioned to remote selling,” he says. “Finding a sales training partner that can deliver effective learning virtually—the same way B2B sales teams are conducting business—will be crucial for leaders as they navigate the current crisis and plan for the future.”
Gschwandtner adds that delivering online sales training effectively is one of many topics that will be addressed by experts at its all-virtual Sales 3.0 Conference on October 14. More information on that event can be found at http://www.sales30conf.com/vegas2020.
All companies on the Selling Power Top 20 Online Sales Training Companies 2020 list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions, and their company’s unique contributions to the sales training marketplace.
The main criteria used when comparing applicants and selecting the companies to include on the 2020 list of Top 20 Online Sales Training Companies were:
Strategies to keep participants engaged, including engagement metrics tracked
Platform and applications used for delivery of online training
The scope and breadth of online offerings (e.g., on-demand course offerings, online/virtual instructor-led offerings)
Methodologies for supporting participant retention
Strength of client feedback as it relates to customer support, ROI, ease of use, and overall client satisfaction
As part of the evaluation process, the Selling Power team surveyed and considered feedback from 230 unique clients of the sales training companies that applied. Among the companies that landed on the list, here’s a brief selection of comments from their clients:
“Filled with valuable tools to help you achieve your goals”
“Game-changing for our business!”
“Great care in detail in the virtual content that allowed for impressive engagement”
“Significant measurable and long-lasting value to the business”
“A phenomenal partner to our organization, with world-class sales skill content”
“Made a world of difference to the results we are seeing in the field”
See the Selling Power Online Top Sales Training Companies 2020 list.
For the first time, this edition of the Top 20 list focuses specifically on the top organizations providing online sales training. The list helps B2B sales leaders select the right sales training partner to help salespeople navigate ever-shifting B2B customer buying journeys, close bigger deals more consistently, avoid common selling pitfalls, and achieve quota consistently.
Selling Power founder Gerhard Gschwandtner says an online-focused list is particularly relevant as COVID-19 has catalyzed the shift toward virtual business for B2B sales leaders and teams.
“Recent research from McKinsey & Company shows 90% of sales teams have transitioned to remote selling,” he says. “Finding a sales training partner that can deliver effective learning virtually—the same way B2B sales teams are conducting business—will be crucial for leaders as they navigate the current crisis and plan for the future.”
Gschwandtner adds that delivering online sales training effectively is one of many topics that will be addressed by experts at its all-virtual Sales 3.0 Conference on October 14. More information on that event can be found at http://www.sales30conf.com/vegas2020.
All companies on the Selling Power Top 20 Online Sales Training Companies 2020 list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions, and their company’s unique contributions to the sales training marketplace.
The main criteria used when comparing applicants and selecting the companies to include on the 2020 list of Top 20 Online Sales Training Companies were:
Strategies to keep participants engaged, including engagement metrics tracked
Platform and applications used for delivery of online training
The scope and breadth of online offerings (e.g., on-demand course offerings, online/virtual instructor-led offerings)
Methodologies for supporting participant retention
Strength of client feedback as it relates to customer support, ROI, ease of use, and overall client satisfaction
As part of the evaluation process, the Selling Power team surveyed and considered feedback from 230 unique clients of the sales training companies that applied. Among the companies that landed on the list, here’s a brief selection of comments from their clients:
“Filled with valuable tools to help you achieve your goals”
“Game-changing for our business!”
“Great care in detail in the virtual content that allowed for impressive engagement”
“Significant measurable and long-lasting value to the business”
“A phenomenal partner to our organization, with world-class sales skill content”
“Made a world of difference to the results we are seeing in the field”
See the Selling Power Online Top Sales Training Companies 2020 list.

Mercuri International Strengthens Sales Artificial Intelligence and Chatbot Capabilities with Strategic Partnership
June 3, 2020 Mercuri announces the conclusion of a strategic partnership with Emplay Inc. Mercuri has been developing AI-enabled sales enablement solutions over the last year with Emplay Inc and sees the Strategic Partnership as a way to bring Chatbot Learning and AI Sales Diagnostics to our customers. Mercuri considers this a strong fit with our core approach.
Sancita Sur, CEO Emplay: “We are extremely excited to partner with Mercuri to bring together a unique blend of Sales Excellence IP and Sales AI to our customers. While our Sales AI platform provides an in-depth understanding of the root causes of non-performance and delivers personalized recommendations to sales representatives on what to do, Mercuri’s deep sales expertise and content show them how to do it, along with best-in-class action flows upon which to act.
In a world of content overload and attention deficit, Emplay’s Conversational AI-powered Digital Learning Assistants provide a unique experience, wherein learners can ask natural language questions to get answers in the flow of work. Now, learners have the ability to learn, practice, and apply Mercuri’s vast Sales Learning IP via a simple conversational interface, to convert learning into action.”
Robert Box, Strategic Partnership Manager and Global Account Director, Mercuri International: “Our customers need data-based sales enablement and cost-effective tools to develop teams. We are enthusiastic about the benefits the strategic partnership will bring for our customers. By combining Mercuri’s global reach and sales expertise with Emplay’s Artificial intelligence and chatbot capabilities in a strong strategic partnership, we will continue to add value for our customers in new and innovative ways.”
Henk van de Kuijt, Global Director International Business, Mercuri International: “Combined we can offer our customers globally innovative, future-ready and proven Mercuri AI solutions on top of our extensive digital and Instructor Led Virtual Delivery capability.”
Both companies are highly complementary, with Emplay bringing the technical expertise and sales AI platform/capabilities and Mercuri International its global presence and sales expertise. This will extend our combined global capability, enabling our customers’ sales excellence and empowering people to reach their full potential.
About Emplay
Emplay is a Sales and Learning AI company that helps organizations diagnose and solve performance problems via data and conversation science.
Emplay’s award-winning Learner Success Management solutions provide Inquiry-Based Learning (10%), Data-Driven Coaching (20%), and Automated Execution Support (70%) via a single conversational experience.
Emplay is leading the digital innovation space with its unique Guided Selling and Autonomous Selling Solutions.
Sancita Sur, CEO Emplay: “We are extremely excited to partner with Mercuri to bring together a unique blend of Sales Excellence IP and Sales AI to our customers. While our Sales AI platform provides an in-depth understanding of the root causes of non-performance and delivers personalized recommendations to sales representatives on what to do, Mercuri’s deep sales expertise and content show them how to do it, along with best-in-class action flows upon which to act.
In a world of content overload and attention deficit, Emplay’s Conversational AI-powered Digital Learning Assistants provide a unique experience, wherein learners can ask natural language questions to get answers in the flow of work. Now, learners have the ability to learn, practice, and apply Mercuri’s vast Sales Learning IP via a simple conversational interface, to convert learning into action.”
Robert Box, Strategic Partnership Manager and Global Account Director, Mercuri International: “Our customers need data-based sales enablement and cost-effective tools to develop teams. We are enthusiastic about the benefits the strategic partnership will bring for our customers. By combining Mercuri’s global reach and sales expertise with Emplay’s Artificial intelligence and chatbot capabilities in a strong strategic partnership, we will continue to add value for our customers in new and innovative ways.”
Henk van de Kuijt, Global Director International Business, Mercuri International: “Combined we can offer our customers globally innovative, future-ready and proven Mercuri AI solutions on top of our extensive digital and Instructor Led Virtual Delivery capability.”
Both companies are highly complementary, with Emplay bringing the technical expertise and sales AI platform/capabilities and Mercuri International its global presence and sales expertise. This will extend our combined global capability, enabling our customers’ sales excellence and empowering people to reach their full potential.
About Emplay
Emplay is a Sales and Learning AI company that helps organizations diagnose and solve performance problems via data and conversation science.
Emplay’s award-winning Learner Success Management solutions provide Inquiry-Based Learning (10%), Data-Driven Coaching (20%), and Automated Execution Support (70%) via a single conversational experience.
Emplay is leading the digital innovation space with its unique Guided Selling and Autonomous Selling Solutions.
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Whatever the challenge, Mercuri International has a learning path for you. Need a customized solution? Contact us to make it happen

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