Business Simulations

Mercuri International is at the forefront of the use of technology to enhance training and development solutions - using business simulations

Why Business Simulation?

Changes in the market can be likened to a bird strike on the engine of an aeroplane. You can't change it, but you can prepare your staff to manage the outcome.

Pilots are rigorously trained to deal with the unexpected and to respond quickly and calmly. Their skills are honed in flight simulators! It’s the only way to make sure that pilots are going to take right actions when needed. They do not improvise, they repeat successfully those routines which they practised during simulation.

If this principle makes so much sense for pilots, why then do companies ask its sales people to try new solutions in the field, gambling its future with real clients, real sales volumes and revenue.

How the Business Simulation works?

By creating life-like situations, the simulation creates a challenging and compelling learning event which tests the decision making within your sales teams. The sales situations are specifically tailored to reflect a typical sales scenario in the world of your sales people. This enables you to test the instinctive response to changing situations and help each individual to develop the ideal response.

Business simulations are computer-based tools which combined with Mercuri's professional sales consultants, can help your team members to:

• Learn the link between activity and results
• Understand the impact of their decision making
• Challenge them to implement the correct strategy and tactics
• Understand how sales campaigns go wrong
• Practise avoiding the pitfalls
• Rehearse how to react calmly and effectively to real life situations

Business simulations address the specific issues facing you and your sales team:

• Sales result improvement
• Purchasing efficiency improvement
• Margin management
• Category management
• Sales organisation optimisation
• Key account management

The applications are extremely flexible and can be tailored to reflect every key component of your sales process. This produces sales training is entertaining and highly educational at the same time. Business simulations are extremely cost effective (involving up to 20 participants at a time) and their practical focus ensures significant return on investment.

Please contact us should you require further information